Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses - China in the 21st Century - Maggie Ying Jiang - Books - Anthem Press - 9781839982859 - May 14, 2024
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Maggie Ying Jiang
Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses - China in the 21st Century

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This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.

250 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 14, 2024
ISBN13 9781839982859
Publishers Anthem Press
Pages 174
Dimensions 237 × 159 × 20 mm   ·   412 g
Language English  

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