Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers - Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California) - Books - John Wiley and Sons Ltd - 9781841120638 - August 1, 1998
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Moore, Geoffrey A. (President of The Chasm Group in Palo Alto, California)
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.

222 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 1998
ISBN13 9781841120638
Publishers John Wiley and Sons Ltd
Pages 240
Dimensions 136 × 235 × 13 mm   ·   348 g

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