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Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets Bayler, Michael (Founder and Senior Partner of The e-Value Partnership, London, UK)
Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets
Bayler, Michael (Founder and Senior Partner of The e-Value Partnership, London, UK)
Phones, TVa s, PDAa s, watches and even fridges are rapidly taking the place of the PC. Now Europea s proliferating channels and devices -- plus its multiple cultures and languages -- are writing tomorrowa s rules.
278 pages, Ill.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 21, 2001 |
| ISBN13 | 9781841121598 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 280 |
| Dimensions | 157 × 235 × 22 mm · 421 g |