Global Strategy: Strategy 03.02 - Express Exec - Lamont, Douglas (Douglas Lamont and Associates) - Books - John Wiley and Sons Ltd - 9781841121901 - April 26, 2002
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Lamont, Douglas (Douglas Lamont and Associates)
Global Strategy: Strategy 03.02 - Express Exec

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covers the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN.

146 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 26, 2002
ISBN13 9781841121901
Publishers John Wiley and Sons Ltd
Pages 128
Dimensions 125 × 172 × 12 mm   ·   136 g

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