Resistance is Useless: The Art of Business Persuasion - Geoffrey Burch - Books - John Wiley and Sons Ltd - 9781841124698 - March 7, 2003
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Geoffrey Burch
Resistance is Useless: The Art of Business Persuasion Completely Revised edition

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Geoff Burch has written an innovative book that will change almost everything anyone ever believed about business and selling. Resistance is Useless combines the quick wit of a standup comedian with the serious thoughtfulness of a psychoanalyst in order to explain the value and power of persuasion.

278 pages, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 7, 2003
ISBN13 9781841124698
Publishers John Wiley and Sons Ltd
Pages 288
Dimensions 157 × 232 × 18 mm   ·   444 g

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