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The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business Mitchell, Alan (Marketing Magazine)
The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
Mitchell, Alan (Marketing Magazine)
This provocative and compelling book explores a tectonic shift at the very heart of business: a new a person--centrica bottom line of personal profitability. It reveals the reasons behind the radical transformation and shows how the transformation is creating huge new business opportunities.
276 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 15, 2003 |
| ISBN13 | 9781841124766 |
| Publishers | John Wiley and Sons Ltd |
| Pages | 276 |
| Dimensions | 163 × 242 × 28 mm · 576 g |
| Language | English |