Free Gift Inside!!: Forget the Customer. Develop Marketease - Brown, Stephen (University of Ulster) - Books - John Wiley and Sons Ltd - 9781841125466 - November 7, 2003
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Brown, Stephen (University of Ulster)
Free Gift Inside!!: Forget the Customer. Develop Marketease

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Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing.

300 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2003
ISBN13 9781841125466
Publishers John Wiley and Sons Ltd
Pages 304
Dimensions 155 × 234 × 19 mm   ·   485 g
Language English  

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