Advertising and Identity in Europe: The I of the Beholder - Jackie Cannon - Books - Intellect - 9781841508702 - January 3, 2013
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Jackie Cannon
Advertising and Identity in Europe: The I of the Beholder

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As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2013
ISBN13 9781841508702
Publishers Intellect
Pages 200
Dimensions 150 × 220 × 10 mm   ·   245 g
Language English  
Editor Odber de Baubeta, Patricia
Editor Warner, Robin (University of Sheffield.)

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