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The Rise of Brands Liz Moor
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The Rise of Brands
Liz Moor
Brands and logos are all around us - from the clothes we wear and the objects we buy. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, this work analyses exactly how brands develop and operate in contemporary society.
192 pages, 20 b&w illustrations, bibliography, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 1, 2007 |
| ISBN13 | 9781845203832 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 192 |
| Dimensions | 157 × 240 × 16 mm · 426 g |
| Language | English |
| Editor | Moor, Liz |
