Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism - John Heeley - Books - Channel View Publications Ltd - 9781845414924 - February 15, 2015
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John Heeley
Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism

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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 15, 2015
ISBN13 9781845414924
Publishers Channel View Publications Ltd
Pages 165
Dimensions 234 × 157 × 10 mm   ·   300 g
Language English  

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