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Marketing National Parks for Sustainable Tourism - Aspects of Tourism Stephen L. Wearing
Marketing National Parks for Sustainable Tourism - Aspects of Tourism
Stephen L. Wearing
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
176 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 4, 2016 |
| ISBN13 | 9781845415570 |
| Publishers | Channel View Publications Ltd |
| Pages | 155 |
| Dimensions | 233 × 159 × 13 mm · 298 g |
| Language | English |