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The SAGE Handbook of Marketing Theory
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The SAGE Handbook of Marketing Theory
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
544 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 4, 2009 |
| ISBN13 | 9781847875051 |
| Publishers | SAGE Publications Ltd |
| Pages | 544 |
| Dimensions | 252 × 179 × 34 mm · 1.13 kg |
| Language | English |
| Editor | Maclaran, Pauline |
| Editor | Saren, Michael |
| Editor | Stern, Barbara |
| Editor | Tadajewski, Mark |
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