Understanding Children as Consumers - SAGE Advanced Marketing Series - - Books - SAGE Publications Ltd - 9781847879264 - April 19, 2010
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Understanding Children as Consumers - SAGE Advanced Marketing Series

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Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

280 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 2010
ISBN13 9781847879264
Publishers SAGE Publications Ltd
Pages 280
Dimensions 170 × 242 × 20 mm   ·   620 g
Language English  
Editor Marshall, David W

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