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Creating and Managing Superior Customer Value - Advances in Business Marketing and Purchasing
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Creating and Managing Superior Customer Value - Advances in Business Marketing and Purchasing
Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
352 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 1, 2008 |
| ISBN13 | 9781848551725 |
| Publishers | Emerald Publishing Limited |
| Pages | 352 |
| Dimensions | 162 × 235 × 41 mm · 851 g |
| Language | English |
| Editor | Gibbert, Michael |
| Editor | Golfetto, Francesca |
| Editor | Woodside, Arch G. |
