New Challenges to International Marketing - Advances in International Marketing - Tamer Cavusgil - Books - Emerald Publishing Limited - 9781848554689 - February 20, 2009
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Tamer Cavusgil
New Challenges to International Marketing - Advances in International Marketing

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Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

432 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 20, 2009
ISBN13 9781848554689
Publishers Emerald Publishing Limited
Pages 432
Dimensions 152 × 229 × 24 mm   ·   810 g
Language English  

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