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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting Kenneth D. Lawrence
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Kenneth D. Lawrence
Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.
270 pages, black & white illustrations, black & white tables, figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 8, 2009 |
| ISBN13 | 9781848555488 |
| Publishers | Emerald Publishing Limited |
| Pages | 270 |
| Dimensions | 152 × 229 × 25 mm · 589 g |
| Language | English |
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