Business-to-Business Brand Management - Advances in Business Marketing and Purchasing - Mark S Glynn - Books - Emerald Publishing Limited - 9781848556706 - June 19, 2009
In case cover and title do not match, the title is correct

Mark S Glynn
Business-to-Business Brand Management - Advances in Business Marketing and Purchasing

Price
$ 289.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 2 - 8

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including product and service brands. This book features chapters that address aspects of the marketing mix for business-to-business and industrial marketers. It includes papers that provide brand management insights for managers.

504 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 19, 2009
ISBN13 9781848556706
Publishers Emerald Publishing Limited
Genre Aspects (Academic) > Business Aspects
Pages 504
Dimensions 152 × 229 × 27 mm   ·   913 g
Language English  
Editor Glynn, Mark S.
Editor Woodside, Arch G.

Mere med samme udgiver

See all of Mark S Glynn ( e.g. Hardcover Book )