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Tourism Branding: Communities in Action - Bridging Tourism Theory and Practice L a Cai
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Tourism Branding: Communities in Action - Bridging Tourism Theory and Practice
L a Cai
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
312 pages, Illustrations, maps
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 21, 2009 |
| ISBN13 | 9781849507202 |
| Publishers | Emerald Publishing Limited |
| Genre | Aspects (Academic) > Business Aspects |
| Pages | 312 |
| Dimensions | 162 × 238 × 23 mm · 596 g |
| Language | English |
| Series Editor | Cai, Liping |
