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Building Strong Brands David A. Aaker
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Building Strong Brands
David A. Aaker
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
400 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 29, 2010 |
| ISBN13 | 9781849830409 |
| Publishers | Simon & Schuster Ltd |
| Pages | 400 |
| Dimensions | 131 × 196 × 26 mm · 282 g |
| Language | English |
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