Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question - Decision Engineering - John Stark - Books - Springer London Ltd - 9781849966757 - October 22, 2010
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John Stark
Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question - Decision Engineering Softcover reprint of hardcover 1st ed. 2007 edition

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Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development.

215 pages, 3 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 22, 2010
ISBN13 9781849966757
Publishers Springer London Ltd
Pages 215
Dimensions 155 × 235 × 12 mm   ·   331 g
Language English  

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