Ogilvy on Advertising - David Ogilvy - Books - Headline Publishing Group - 9781853756153 - March 1, 2007
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David Ogilvy
Ogilvy on Advertising New edition

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Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

224 pages, colour/duotone photographs

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 1, 2007
ISBN13 9781853756153
Publishers Headline Publishing Group
Pages 224
Dimensions 184 × 241 × 16 mm   ·   632 g
Language English  

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