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Sport and Corporate Nationalisms - Sport Commerce and Culture Michael L Silk
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Sport and Corporate Nationalisms - Sport Commerce and Culture
Michael L Silk
Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.
308 pages, 1, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 1, 2005 |
| Original release date | 2004 |
| ISBN13 | 9781859737996 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 308 |
| Dimensions | 157 × 233 × 17 mm · 458 g |
| Language | English |
| Editor | Andrews, David L. |
| Editor | Cole, C.l. |
| Editor | Silk, Michael L. |
