Greener Marketing: A Responsible Approach to Business - - Books - Taylor & Francis Ltd - 9781874719007 - July 1, 1999
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Greener Marketing: A Responsible Approach to Business 1st edition

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An examination of the progress of environmental marketing on a global scale. The first part sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third section provides detailed, international case studies.

403 pages, 2ill.tabs.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 1999
ISBN13 9781874719007
Publishers Taylor & Francis Ltd
Pages 404
Dimensions 242 × 165 × 25 mm   ·   742 g
Language English  
Editor Charter, Martin

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