Geomarketing: Methods and Strategies in Spatial Marketing - G Cliquet - Books - ISTE Ltd and John Wiley & Sons Inc - 9781905209071 - February 17, 2006
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G Cliquet
Geomarketing: Methods and Strategies in Spatial Marketing

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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.

328 pages, Illustrations, maps

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 17, 2006
ISBN13 9781905209071
Publishers ISTE Ltd and John Wiley & Sons Inc
Pages 328
Dimensions 161 × 243 × 23 mm   ·   612 g
Language English  
Editor Cliquet, Gerard (University of Rennes 1, France)

See all of G Cliquet ( e.g. Hardcover Book )