Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Advances in Tourism Marketing - Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) - Books - Goodfellow Publishers Limited - 9781911635482 - March 31, 2022
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Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Advances in Tourism Marketing

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Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

256 pages, 40 Figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2022
ISBN13 9781911635482
Publishers Goodfellow Publishers Limited
Pages 256
Dimensions 235 × 154 × 17 mm   ·   378 g

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