Reimagining and Reshaping Events: Theoretical and practical perspectives - Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia) - Books - Goodfellow Publishers Limited - 9781911635871 - January 5, 2022
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Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia)
Reimagining and Reshaping Events: Theoretical and practical perspectives

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A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

256 pages, 40 Figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 5, 2022
ISBN13 9781911635871
Publishers Goodfellow Publishers Limited
Pages 256
Dimensions 252 × 193 × 27 mm   ·   732 g

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