This is Not the Way - Andy Reid - Books - Whitefox Publishing Ltd - 9781915635532 - January 18, 2024
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Andy Reid
This is Not the Way

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Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn.

352 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 18, 2024
ISBN13 9781915635532
Publishers Whitefox Publishing Ltd
Pages 352
Dimensions 249 × 198 × 30 mm   ·   1.23 kg

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