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Business to Business Electronic Commerce: Challenges and Solutions Merrill Warkentin
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Business to Business Electronic Commerce: Challenges and Solutions
Merrill Warkentin
In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. This work provides a source of knowledge related to this emerging area of business.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 1, 2001 |
| ISBN13 | 9781930708099 |
| Publishers | Idea Group Publishing |
| Pages | 308 |
| Dimensions | 186 × 22 × 248 mm · 684 g |
| Language | English |
