Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership - Dariush Rafinejad - Books - J Ross Publishing - 9781932159707 - June 30, 2007
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Dariush Rafinejad
Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership

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Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.

400 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2007
ISBN13 9781932159707
Publishers J Ross Publishing
Pages 428
Dimensions 261 × 185 × 31 mm   ·   924 g
Language English  

See all of Dariush Rafinejad ( e.g. Hardcover Book )