Users Journey Storymapping Products That People Love - Donna Lichaw - Books - Rosenfeld Media - 9781933820316 - March 22, 2016
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Donna Lichaw
Users Journey Storymapping Products That People Love

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Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 22, 2016
ISBN13 9781933820316
Publishers Rosenfeld Media
Pages 160
Dimensions 230 × 152 × 11 mm   ·   317 g
Language English  

See all of Donna Lichaw ( e.g. Hardcover Book )