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Social Media Marketing: Strategies in Utilizing Consumer-Generated Content Emi Moriuchi Second edition
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Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Emi Moriuchi
Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.
166 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 30, 2019 |
| ISBN13 | 9781948976787 |
| Publishers | Business Expert Press |
| Pages | 166 |
| Dimensions | 229 × 152 × 11 mm · 246 g |
| Language | English |
