The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy - George Pettinico - Books - Business Expert Press - 9781951527686 - June 30, 2020
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George Pettinico
The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy

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Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.

194 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2020
ISBN13 9781951527686
Publishers Business Expert Press
Pages 194
Dimensions 152 × 228 × 10 mm   ·   268 g
Language English  

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