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Digital Marketing Management: A Handbook for the Current (or Future) CEO Debra Zahay Second edition
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Digital Marketing Management: A Handbook for the Current (or Future) CEO
Debra Zahay
A book for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection.
188 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 30, 2020 |
| ISBN13 | 9781951527921 |
| Publishers | Business Expert Press |
| Pages | 188 |
| Dimensions | 228 × 151 × 13 mm · 286 g |
| Language | English |
