Bobby Dazzler

Retail Jail Bobby Dazzler

BOBBY DAZZLER, a strong, strategic British Columbian retailer, had been a leader in the industry for nearly 30 years. Lasting many years in a field that is notorious for ups and downs, now she is speaking up about the abusive and bullying nature of large organizations, showing us how small local retail is not able to survive nor thrive. As it shares this experience, this business memoir blows the whistle and reveals the truth so others can also learn and be helped to understand the struggle of this small retailer. After experiencing the retail apocalypse first hand, and going through many general and personal challenges, a time had come for this retailer to change directions. After dealing with humanity on a material level, a self-discovery evolved from the struggles, the problems and all the adversity, leading to another path that was much more aligned to the soul purpose. In the meantime, a wonderful personal story had been created that was meant to be shared for many to enjoy about this small, local independent businesswoman who lasted so long in the challenging retail world.