Public Relations, Values and Cultural Identity - - Books - Peter Lang AG, Internationaler Verlag de - 9782875742513 - March 30, 2015
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Public Relations, Values and Cultural Identity New edition

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The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with the social demands; the birth of new techniques to interact with organisations in a more trustworthy manner; and the growing pressure by social groups that act against and for social values, ideas and identities.

398 pages, 62, 33 graphs., 29 tab.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 30, 2015
ISBN13 9782875742513
Publishers Peter Lang AG, Internationaler Verlag de
Pages 398
Dimensions 150 × 222 × 22 mm   ·   544 g
Language French  
Editor Carayol, Valerie
Editor Ordeix, Enric
Editor Tench, Ralph