Liu Baocheng

Overseas Investment of Chinese Enterprises Liu Baocheng

This book offers unique case studies on Corporate Social Responsibility (CSR) in overseas investments of Chinese Enterprises, covering different industry sectors and regions. The decision making process of key stakeholders in ethical dilemmas, successes, failures and lessons learnt in CSR are analyzed. This book also offers an analysis of the core principles of effective stakeholder engagement, strategic planning and due diligence in the investment process, in topics such as infrastructure, mergers and acquisition, integration of local employees, trade unions and responsible advertising. It reiterates the importance of responsible business for the success of effective Outbound Direct Investment (ODI) strategies.