Case Studies on Social Marketing: A Global Perspective - Management for Professionals - Galan Ladero M. Mer - Books - Springer Nature Switzerland AG - 9783030048426 - March 7, 2019
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Galan Ladero M. Mer
Case Studies on Social Marketing: A Global Perspective - Management for Professionals 2019 edition

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in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

252 pages, 35 Illustrations, black and white; XIII, 252 p. 35 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 7, 2019
ISBN13 9783030048426
Publishers Springer Nature Switzerland AG
Pages 252
Dimensions 167 × 243 × 21 mm   ·   552 g
Language German  
Editor Alves, Helena M.
Editor Galan-Ladero, M. Mercedes

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