The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research - - Books - Springer Nature Switzerland AG - 9783030060305 - March 25, 2019
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The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research 2019 edition

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He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general.

212 pages, 61 Illustrations, color; 5 Illustrations, black and white; VIII, 212 p. 66 illus., 61 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2019
ISBN13 9783030060305
Publishers Springer Nature Switzerland AG
Pages 212
Dimensions 242 × 162 × 21 mm   ·   486 g
Language German  
Editor Babin, Barry J.
Editor Sarstedt, Marko

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