The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors - International Series in Advanced Management Studies - - Books - Springer Nature Switzerland AG - 9783030084783 - January 24, 2019
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The Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors - International Series in Advanced Management Studies Softcover Reprint of the Original 1st 2018 edition

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This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

220 pages, 7 Illustrations, black and white; VIII, 220 p. 7 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 24, 2019
ISBN13 9783030084783
Publishers Springer Nature Switzerland AG
Pages 220
Dimensions 150 × 220 × 10 mm   ·   326 g
Language German  
Editor Forlani, Fabio
Editor Pencarelli, Tonino

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