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Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries Christopher Wixson Softcover reprint of the original 1st ed. 2018 edition
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Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries
Christopher Wixson
This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.
181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 5, 2019 |
| ISBN13 | 9783030087494 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 181 |
| Dimensions | 209 × 147 × 14 mm · 260 g |
| Language | German |
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