Customer Engagement in Theory and Practice: A Marketing Management Perspective - Katarzyna Zyminkowska - Books - Springer Nature Switzerland AG - 9783030116767 - March 8, 2019
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Katarzyna Zyminkowska
Customer Engagement in Theory and Practice: A Marketing Management Perspective 2019 edition

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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.

159 pages, 22 Illustrations, color; 23 Illustrations, black and white; XIX, 159 p. 45 illus., 22 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 8, 2019
ISBN13 9783030116767
Publishers Springer Nature Switzerland AG
Pages 159
Dimensions 150 × 220 × 20 mm   ·   454 g
Language German  

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