Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 - Springer Proceedings in Business and Economics - - Books - Springer Nature Switzerland AG - 9783030124557 - August 14, 2020
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Strategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera, Greece, 2018 - Springer Proceedings in Business and Economics 2019 edition

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Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

1330 pages, 99 Illustrations, black and white; XL, 1330 p. 99 illus. In 2 volumes, not available sep

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9783030124557
Publishers Springer Nature Switzerland AG
Pages 1330
Dimensions 150 × 220 × 10 mm   ·   2.12 kg
Language German  
Editor Giovanis, Apostolos
Editor Kavoura, Androniki
Editor Kefallonitis, Efstathios

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