Tell your friends about this item:
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals Ralf T. Kreutzer 2019 edition
Price
$ 73.99
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Jun 30 - Jul 6
Our customers say:
Add to your iMusic wish list
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments - Management for Professionals
Ralf T. Kreutzer
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.
260 pages, Bibliography; 104 Illustrations, color; 12 Illustrations, black and white
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 16, 2019 |
| ISBN13 | 9783030138226 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 260 |
| Dimensions | 165 × 241 × 22 mm · 582 g |
| Language | English |
More by Ralf T. Kreutzer
Show all![Cover for Ralf T. Kreutzer · Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey - Future of Business and Finance (Hardcover Book) [2024 edition] (2024)](https://imusic.b-cdn.net/images/item/original/300/9783658461300.jpg?ralf-t-kreutzer-2024-understanding-artificial-intelligence-fundamentals-use-cases-and-methods-for-a-corporate-ai-journey-future-of-business-and-finance-hardcover-book&class=scaled&v=1749921711)
![Cover for Ralf T. Kreutzer · Next Stop Metaverse: A Quick Guide to Concepts, Uses, and Potential for Research and Practice - Business Guides on the Go (Hardcover Book) [1st ed. 2023 edition] (2023)](https://imusic.b-cdn.net/images/item/original/794/9783658411794.jpg?ralf-t-kreutzer-2023-next-stop-metaverse-a-quick-guide-to-concepts-uses-and-potential-for-research-and-practice-business-guides-on-the-go-hardcover-book&class=scaled&v=1722562995)
![Cover for Ralf T. Kreutzer · Toolbox Digital Business: Leadership, Business Models, Technologies and Change - Management for Professionals (Hardcover Book) [2022 edition] (2022)](https://imusic.b-cdn.net/images/item/original/169/9783658370169.jpg?ralf-t-kreutzer-2022-toolbox-digital-business-leadership-business-models-technologies-and-change-management-for-professionals-hardcover-book&class=scaled&v=1652091947)
![Cover for Ralf T. Kreutzer · Digital Business Leadership: Digital Transformation, Business Model Innovation, Agile Organization, Change Management - Management for Professionals (Hardcover Book) [2018 edition] (2018)](https://imusic.b-cdn.net/images/item/original/476/9783662565476.jpg?ralf-t-kreutzer-2018-digital-business-leadership-digital-transformation-business-model-innovation-agile-organization-change-management-management-for-professionals-hardcover-book&class=scaled&v=1531924886)
Mere med samme udgiver
![Cover for Matthew Harker · Fractional Differential Equations: Numerical Methods for Applications - Studies in Systems, Decision and Control (Hardcover Book) [2021 edition] (2027)](https://imusic.b-cdn.net/images/item/original/769/9783030323769.jpg?matthew-harker-2027-fractional-differential-equations-numerical-methods-for-applications-studies-in-systems-decision-and-control-hardcover-book&class=scaled&v=1604147403)
![Cover for T. S. Venkatesh · Strength of Materials: Volume II: For Mechanical, Production, Civil, Construction, Automobile, Marine and Chemical Engineering Branches (Hardcover Book) [Second Edition 2026 edition] (2027)](https://imusic.b-cdn.net/images/item/original/787/9783032040787.jpg?t-s-venkatesh-2027-strength-of-materials-volume-ii-for-mechanical-production-civil-construction-automobile-marine-and-chemical-engineering-branches-hardcover-book&class=scaled&v=1778117433)
![Cover for Jacqueline Kennelly · Citizen Youth: Culture, Activism, and Agency in a Neoliberal Era - Education, Politics and Public Life (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/796/9783032088796.jpg?jacqueline-kennelly-2026-citizen-youth-culture-activism-and-agency-in-a-neoliberal-era-education-politics-and-public-life-hardcover-book&class=scaled&v=1774523507)
![Cover for Breit, Dominic, Dr. · A Course on Function Spaces I: Continuous and Integrable Functions - Universitext (Paperback Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/422/9783030806422.jpg?breit-dominic-dr-2026-a-course-on-function-spaces-i-continuous-and-integrable-functions-universitext-paperback-book&class=scaled&v=1716780093)
![Cover for Russell K. Hobbie · Intermediate Physics for Medicine and Biology (Hardcover Book) [Sixth Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/216/9783032263216.jpg?russell-k-hobbie-2026-intermediate-physics-for-medicine-and-biology-hardcover-book&class=scaled&v=1780442726)
![Cover for Ke-Lin Du · Wireless Communication Systems: From Fundamentals to 6G - Signals and Communication Technology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/938/9783032130938.jpg?ke-lin-du-2026-wireless-communication-systems-from-fundamentals-to-6g-signals-and-communication-technology-hardcover-book&class=scaled&v=1774415337)
See all of Ralf T. Kreutzer ( e.g. Paperback Book , Hardcover Book and Book )