Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness - Worlds of Consumption - - Books - Springer Nature Switzerland AG - 9783030145637 - June 14, 2019
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Consumer Engineering, 1920s–1970s: Marketing between Expert Planning and Consumer Responsiveness - Worlds of Consumption 2019 edition

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Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering.

296 pages, 7 Tables, color; 8 Illustrations, color; 16 Illustrations, black and white; XI, 296 p. 24

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 2019
ISBN13 9783030145637
Publishers Springer Nature Switzerland AG
Pages 296
Dimensions 150 × 220 × 20 mm   ·   629 g
Language German  
Editor Cross, Gary
Editor Kohler, Ingo
Editor Logemann, Jan

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