Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age - International Series in Advanced Management Studies - Elena Candelo - Books - Springer Nature Switzerland AG - 9783030159986 - April 18, 2019
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Elena Candelo
Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age - International Series in Advanced Management Studies 2019 edition

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This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution.

192 pages, 1 Illustrations, color; 1 Illustrations, black and white; XXV, 192 p. 2 illus., 1 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 18, 2019
ISBN13 9783030159986
Publishers Springer Nature Switzerland AG
Pages 192
Dimensions 150 × 220 × 20 mm   ·   500 g
Language German  

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