Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 - Springer Proceedings in Business and Economics - - Books - Springer Nature Switzerland AG - 9783030161019 - August 14, 2020
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Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 - Springer Proceedings in Business and Economics 2019 edition

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The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation.

275 pages, 50 Tables, color; 48 Illustrations, color; 9 Illustrations, black and white; XVI, 275 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9783030161019
Publishers Springer Nature Switzerland AG
Pages 275
Dimensions 150 × 220 × 10 mm   ·   454 g
Language German  
Editor Nasiopoulos, Dimitrios K.
Editor Sakas, Damianos P.

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