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Donald Trump and the Branding of the American Presidency: The President of Segments Kenneth M. Cosgrove 2022 edition
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Donald Trump and the Branding of the American Presidency: The President of Segments
Kenneth M. Cosgrove
This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency.
235 pages, 1 Illustrations, black and white; XI, 235 p. 1 illus.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 31, 2023 |
| ISBN13 | 9783030304980 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 235 |
| Dimensions | 150 × 220 × 10 mm · 326 g |
| Language | German |
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