Media Management: Strategy, Business Models and Case Studies - Springer Texts in Business and Economics - Bernd W. Wirtz - Books - Springer Nature Switzerland AG - 9783030479121 - September 12, 2020
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Bernd W. Wirtz
Media Management: Strategy, Business Models and Case Studies - Springer Texts in Business and Economics Second Edition 2020 edition

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Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG“The media business is subject to substantial change while differences between distinctive media areas are fading away.

315 pages, 28 Illustrations, color; 113 Illustrations, black and white; XII, 315 p. 141 illus., 28 i

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 12, 2020
ISBN13 9783030479121
Publishers Springer Nature Switzerland AG
Pages 315
Dimensions 150 × 220 × 20 mm   ·   635 g
Language German  

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