Consumer Voice: The Democratization of Consumption Markets in the Digital Age - S. Umit Kucuk - Books - Springer Nature Switzerland AG - 9783030539825 - September 2, 2020
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S. Umit Kucuk
Consumer Voice: The Democratization of Consumption Markets in the Digital Age 1st ed. 2020 edition

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This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

126 pages, 1 Illustrations, color; 7 Illustrations, black and white; XIII, 126 p. 8 illus., 1 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 2, 2020
ISBN13 9783030539825
Publishers Springer Nature Switzerland AG
Pages 126
Dimensions 150 × 220 × 20 mm   ·   322 g
Language German  

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