The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation - Gordon R. Foxall - Books - Springer Nature Switzerland AG - 9783030861087 - November 13, 2022
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Gordon R. Foxall
The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation 2021 edition

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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

376 pages, 31 Illustrations, black and white; XXIII, 376 p. 31 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 13, 2022
ISBN13 9783030861087
Publishers Springer Nature Switzerland AG
Pages 376
Dimensions 150 × 220 × 10 mm   ·   521 g
Language German  

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